Search & Marketing

Performance Marketing Services Measured on Real Profit

Brain Cyber Solutions runs performance marketing on Google and Meta, measured on real profit: ROI, ROAS and customer lifetime value, not just clicks. We study your ideal customers, plan campaigns from your first-party data, create the creatives, and manage leads with CRM and WhatsApp API integration. Work with us on a service-charge model or a revenue-share model.

What you receive

  • Research on your ideal customer profile (ICP) and buyer personas
  • Campaign strategy and budget plan built on your first-party data
  • Clear KPIs and targets: ROI, ROAS, LTV, cost per lead and lead quality
  • Tracking set up properly, including conversions and offline sales
  • Campaign creatives: images, videos and ad copy

and 4 more

  • Pricing modelsService charge or revenue share
  • We measureROI, ROAS, LTV and profit
  • Lead handlingCRM and WhatsApp API
  • ExperienceIn search since 2005

The problems we solve

Does this sound familiar?

These are the everyday challenges we help businesses solve.

  1. Ad spend rises, sales do not

    Leads are not turning into customers.

  2. A good ROAS, but no profit growth

    The dashboard looks fine, but profit is not growing.

  3. Platform reports disagree

    You cannot trust your tracking.

  4. Leads go cold

    They wait too long for a reply.

  5. Creatives wear out

    And nobody tests new ones.

  6. You cannot see what really earns

    It is unclear which channel and campaign make money.

Who this is for

Businesses that want paid marketing to bring measurable sales: ecommerce brands, service companies, clinics, schools and training institutes, real estate and B2B companies. It suits owners who want to know what each rupee of ad spend returns.

Measured on real profit

Clicks and impressions do not pay the bills. We judge campaigns on the numbers that show what you actually earn.

  • ROAS: the revenue earned for every rupee spent on ads
  • ROI: the profit you earn after ad spend and costs
  • LTV: the value a customer brings over the whole relationship
  • Cost per lead and cost to win a customer
  • Lead quality: how many leads become paying customers
  • Profit by channel, campaign and creative

How we work

We start with research on your ideal customer profile and buyer personas. We plan campaign strategy from your first-party data, such as your CRM, past sales and website behaviour, and agree KPIs and targets before we spend. Our experienced team then builds the creatives and campaigns, connects your CRM and WhatsApp API so leads are followed up fast, and optimizes every week.

Creatives that earn attention

Good targeting needs good creative. Our team creates images, videos and ad copy for every campaign, using AI tools with human review, and tests new angles regularly so results do not fade.

Leads that do not go cold

Every lead from your ads is recorded in your CRM and followed up on WhatsApp through the API, with owners and reminders. See our CRM integration and WhatsApp automation services for how this works.

Reporting you can read

Every month you receive a Looker Studio dashboard (formerly Google Data Studio) and a written review. They show spend, leads, sales, ROI, ROAS and LTV, what changed and why, and what we will do next.

Why Brain

Brain Cyber Solutions has worked in search and digital marketing since 2005, with more than 100 international projects. We are headquartered in Edappally, Ernakulam, Kerala, and our remote team of practising experts works with clients across India and abroad. Performance marketing is part of our end-to-end digital marketing service, and you can also learn it in our digital marketing course.

Two ways to work with us

Choose the model that fits your business.

Both models use the same research, strategy and reporting. They differ in how we are paid.

Fixed fee

Service-charge model

A monthly fee for the service

You pay a fee for strategy, setup and management. Your ad spend goes directly to the ad platforms.

  • Research, strategy and campaign setup
  • Creatives and ongoing optimization
  • CRM and WhatsApp API lead management
  • Monthly dashboard and review
  • A clear fee agreed in writing

Pricing depends on your goals, ad budget and market. We agree the model, scope and fee in writing before we start. GST is charged in addition where applicable.

How the work runs

From research to profit.

We plan around your numbers first, and keep checking them.

  1. Research

    We study your business, ideal customers, buyer personas, competitors and past results.

  2. Strategy

    We plan campaigns and budgets from your first-party data, and set KPIs and targets.

  3. Build

    We set up tracking and creatives, and connect your CRM and WhatsApp for lead follow-up.

  4. Launch and optimize

    We test audiences, creatives and offers, and move budget to what earns.

  5. Report

    You see ROI, ROAS and LTV in a monthly dashboard, with clear next steps.

Included

What you receive

Everything below is part of the service, nothing is an extra.

  1. Research on your ideal customer profile (ICP) and buyer personas

  2. Campaign strategy and budget plan built on your first-party data

  3. Clear KPIs and targets: ROI, ROAS, LTV, cost per lead and lead quality

  4. Tracking set up properly, including conversions and offline sales

  5. Campaign creatives: images, videos and ad copy

  6. Google Ads and Meta Ads campaigns, built and optimized

  7. Landing page recommendations to lift conversion

  8. CRM and WhatsApp API integration to manage and follow up leads

  9. Regular optimization and a monthly Looker Studio dashboard

Our toolkit

Platforms and tools we work with

These are some of the tools we use. Our team works with many more, and we choose the right ones for each business.

  • Google Ads
  • Meta Ads Manager
  • Meta Conversions API
  • GA4
  • Google Tag Manager
  • Microsoft Clarity
  • Looker Studio
  • WhatsApp Business API
  • HubSpot and other CRMs
  • n8n
  • Zapier
  • Canva
  • Claude
  • ChatGPT
  • Gemini
  • ElevenLabs

Questions

Questions about performance marketing

What is performance marketing?

It is paid marketing that is planned and judged by measurable results, such as leads, sales and profit, instead of impressions or clicks. We run it mainly on Google Ads and Meta Ads.

What is the difference between your service-charge and revenue-share models?

With the service-charge model you pay a fee for our work. With the revenue-share model we share in the revenue your campaigns generate, so our reward follows your results. Both use the same research, strategy and reporting.

Which model should I choose?

The service-charge model suits most businesses and gives you a clear, fixed cost. The revenue-share model suits businesses with reliable sales tracking and healthy margins. We review your numbers and recommend one.

Is the revenue-share model available to every business?

Not always. We first study your margins, sales process and tracking, because revenue must be measured from agreed, verifiable data. If it does not fit, we suggest the service-charge model.

Which metrics do you measure?

ROI, ROAS and customer lifetime value (LTV), plus cost per lead, cost to win a customer, conversion rates and lead quality. We focus on the metrics that show real profit, not just platform numbers.

Do you create the ad creatives?

Yes. Our team creates images, videos and ad copy, using AI tools and human review, and we test new creatives regularly.

How do you handle the leads from my ads?

We connect your forms and ads to a CRM and the WhatsApp API, so every lead is recorded, routed to the right person and followed up quickly.

Is my ad budget part of your fee?

No. Your ad spend goes directly to Google and Meta. We agree the budget with you and report how it performs.

Can you guarantee a ROAS?

No. Results depend on your market, offer, website and competition, and ad platforms change. We set targets from your data and work to reach them, and we report honestly.

Do you work with businesses outside Kerala?

Yes. We are headquartered in Edappally, Ernakulam, Kerala, and our remote team works with clients across India and abroad.

Talk to the people who do this work

Shafna Faris

Shafna Faris

Marketing Head

Brain Cyber Solutions · Performance Marketing

  • Performance Marketing
  • Marketing Campaigns
  • CRM Integration
Sonu Sabu John

Sonu Sabu John

Senior Growth Marketing Manager

Performance Marketing & CRM Trainer

  • Performance Marketing
  • Demand Generation
  • B2B SaaS Marketing
Abdul Latheef

Abdul Latheef

Growth Marketing Strategist

Ex-Meta · Mentor, Brain Cyber Solutions

  • Growth Marketing
  • Performance Marketing
  • Market Research
Jismariya Jose

Jismariya Jose

Digital Marketing Specialist

SEO Strategist · Google Ads Expert

  • Digital Marketing
  • SEO
  • PPC
Sanoop Balan

Sanoop Balan

Digital Marketing Trainer

SEO & PPC Specialist · GMB Specialist

  • Digital Marketing
  • SEO
  • PPC
Rajagopal P R

Rajagopal P R

Digital Marketing Specialist & Trainer

  • Digital Marketing
  • Performance Marketing
  • SEO

Next step

Ready to talk about Performance Marketing?

Share your goal in a short WhatsApp message. We reply with clear next steps.

  • Message or call
  • English or Malayalam
  • Clear next steps