One-time
Audit and setup
Priced to the project
A review and a clean tracking setup, then handover.
- Audit of your current tracking
- GA4, GTM and conversion setup
- Ads platform and CRM connections
- Testing and documentation
- A walkthrough for your team
Build & Support
Analytics and Conversion Tracking: Know What Brings You Customers
Brain Cyber Solutions, headquartered in Ernakulam, Kerala, sets up analytics and conversion tracking so you can see which ads, keywords and pages bring enquiries and sales. We track calls, WhatsApp clicks, forms and purchases with GA4, Google Tag Manager and server-side tracking, check that the data is correct, and build dashboards you can read.
What you receive
- PricingOne-time setup or monthly
- TracksCalls, WhatsApp, forms, sales
- ToolsGA4, GTM, Looker Studio
- ExperienceIn search and systems since 2005
The problems we solve
Does this sound familiar?
These are the everyday challenges we help businesses solve.
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You cannot see what your ads earn
You spend on ads, but cannot say which ones bring enquiries or sales.
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Reports show clicks, not results
Visits and clicks are tracked, but not calls, WhatsApp chats or purchases.
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Platform numbers do not match
GA4, Google Ads and Meta each tell a different story.
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Leads are counted wrongly
Leads are counted twice, or form spam is counted as real enquiries.
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Tracking may be broken
Nobody is sure the tracking still works after a redesign.
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Privacy and consent are unclear
You need to follow consent rules, but are not sure how.
Who this is for
Businesses that run Google or Meta ads and cannot tell what they earn, ecommerce stores that want to see where shoppers drop off, and teams that need reliable numbers for reports. It suits real estate and interiors, schools and institutes, clinics, ecommerce, hospitality and B2B companies, in Kochi and Ernakulam, across Kerala and beyond.
Why tracking matters
Without correct tracking, you are guessing. Visits and clicks look busy but do not pay your bills. When calls, WhatsApp chats, forms and sales are tracked and tied to their source, you can stop spending on what does not work and put more behind what does. Good data also makes your ads, SEO and CRM work better.
What we track
- Form submissions, phone calls and WhatsApp clicks
- Bookings, appointments and downloads
- Product views, add to cart, checkout and purchases
- Lead source, campaign, keyword and landing page
- Leads that become closed sales, when connected to your CRM
Honest numbers
Attribution is an estimate, not a complete account of every influence on a sale. We choose clear definitions, remove double counting and spam, and document what the data can and cannot tell you. Reporting should support decisions without overstating certainty.
Why Brain
Brain Cyber Solutions has worked in search, marketing and business systems since 2005, with more than 100 international projects. We are headquartered in Edappally, Ernakulam, Kerala, and our remote team of practising marketing and analytics experts works with clients across India and abroad. See our performance marketing and CRM integration services, or learn the skills in our AI digital marketing course.
Ways to work
Choose how you want to work with us.
Fix your tracking once, or have us watch your numbers every month.
Ongoing
Monthly reporting and care
Priced to the scope
Your data kept correct, and explained every month.
- Regular checks that tracking still works
- Dashboards and monthly reports
- Insights on what to change
- New events for new campaigns and pages
- Support when something breaks
Pricing depends on the size of your website, the number of events, the ad platforms and whether you need ecommerce, CRM or server-side tracking. We agree the scope and price in writing before we start. GST is charged in addition.
How the work runs
From unclear numbers to data you can trust.
We start with the questions you need answered.
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Plan
We agree the business questions, goals and the events that answer them.
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Audit
We check your current tags, ads accounts, consent and data quality.
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Implement
We set up GA4, GTM and conversion tracking across your site and ads.
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Validate
We test real journeys, compare platforms and fix mismatches.
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Report
We build dashboards, explain the numbers and agree what to improve.
Included
What you receive
Everything below is part of the service, nothing is an extra.
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A measurement plan: your goals, the events to track and who owns them
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A tracking audit of GA4, tags, ads accounts and consent setup
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GA4 and Google Tag Manager setup with clean event names
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Conversion tracking for forms, calls, WhatsApp clicks, bookings and purchases
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Google Ads, Meta Pixel and Conversions API setup
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Ecommerce tracking: product views, cart, checkout and revenue
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Server-side tagging where it is worth it
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Cookie consent and privacy-aware tracking
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Links to your CRM, so leads can be followed to closed sales
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Looker Studio dashboards and scheduled reports
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Testing against real user journeys, and handover documents
Our toolkit
Analytics tools we work with
These are some of the tools we use. Our team works with many more, and we choose the right ones for your goals.
- Google Analytics 4 (GA4)
- Google Tag Manager
- Server-side tagging
- Google Ads conversions
- Meta Pixel and Conversions API
- Google Search Console
- Looker Studio
- BigQuery
- Microsoft Clarity and Hotjar
- Call tracking tools
- HubSpot, Zoho and other CRMs
- Consent management platforms
Questions
Questions about analytics and conversion tracking
What is conversion tracking?
It records the actions that matter to your business, such as a form submission, a phone call, a WhatsApp click or a purchase, and links them to the ad, keyword or page that led to them. Then you know what to spend on.
Can you track phone calls and WhatsApp clicks?
Yes. We track clicks on call and WhatsApp buttons, and with call tracking tools or CRM links we can follow calls and chats to real enquiries and sales.
Can you audit our existing tracking?
Yes. We review your GA4, tags, ads accounts and consent setup before recommending any change, and give you a clear list of what is broken, missing or duplicated.
Why do my GA4, Google Ads and Meta numbers differ?
Each platform counts in its own way, with different attribution rules and time windows. Some difference is normal. We fix real errors, such as double counting or missing events, and explain the rest.
Do you set up ecommerce tracking?
Yes. We track product views, add to cart, checkout steps and revenue, so you can see where shoppers drop off and which campaigns earn.
Can the tracking link to my CRM and real sales?
Yes. When leads and sales are connected to your CRM, you can see which ads brought paying customers, not only enquiries. See our CRM integration service.
What about cookie consent and privacy?
We set up consent banners and tracking that respect user choices, and explain what data is collected. We use privacy-aware methods, and you stay responsible for your own legal compliance.
Is attribution exact?
No. Attribution is an estimate, not a full account of every influence on a sale. We choose clear definitions and report with the right caution, so decisions are based on the data without overstating certainty.
How much does it cost?
It depends on the size of your site, the events, the platforms and whether you need ecommerce, CRM or server-side tracking. We agree the scope and price in writing before we start. GST is charged in addition.
Do you work with businesses outside Kerala?
Yes. We are headquartered in Edappally, Ernakulam, Kerala, and our remote team sets up tracking for businesses across India and abroad.
Talk to the people who do this work
Vishnu Velluva
SEO Trainer
AI & Automation Trainer · AI Automation Specialist
- SEO
- AI Automation
- Workflow Automation
Abhijith MJ
SEO Strategist
AI Workflow Specialist · Digital Consultant
- SEO Strategy
- Digital Consulting
- AI Workflows
Sonu Sabu John
Senior Growth Marketing Manager
Performance Marketing & CRM Trainer
- Performance Marketing
- Demand Generation
- B2B SaaS Marketing
Next step
Find out what your marketing really earns.
Message us on WhatsApp with your website and the ads you run. We reply with what we would check and how we would fix it.
- Message or call
- English or Malayalam
- Clear next steps