Mentor, Performance Marketing
Guides learners and teams on planning, running and measuring paid campaigns.
Brain expert
Abdul Latheef
Growth Marketing Strategist · Ex-Meta · Mentor, Brain Cyber Solutions
Abdul Latheef is a Growth Marketing Strategist, formerly at Meta, with 10+ years of practice. At Brain Cyber Solutions he mentors performance marketing, market research and AI prompt engineering, and looks after the quality of Brain's mentors. He is also a Management Sector member of the State Skill Development Mission's Business Advisory Committee (BAC).
- 10+ yearsPractising growth marketing
- Ex-MetaFormerly at Meta
- BAC memberManagement Sector, State Skill Development Mission
- MentorPerformance marketing, research and AI prompting
At Brain Cyber Solutions
Roles at Brain
Mentor, Market Research
Teaches how to study customers, competitors and markets before spending on growth.
Mentor, AI Prompt Engineering
Shows how to write prompts that make AI tools useful for marketing and research work.
Mentor quality lead
Looks after the quality of Brain's mentors, so every learner gets consistent, practical teaching.
Expertise and experience
What Abdul brings
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10+ years of practice
Growth marketing
Customer acquisition, marketing strategy and performance.
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Mentor at Brain
Performance marketing
Paid campaigns, measurement and optimisation.
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Mentor at Brain
Market research
Customer, competitor and market research that guides decisions.
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Mentor at Brain
AI prompt engineering
Prompting AI tools for marketing, research and everyday work.
Growth marketing, from practice
Abdul Latheef is a Growth Marketing Strategist, formerly at Meta, with more than 10 years of practice in customer acquisition, marketing strategy and performance.
Mentoring at Brain
At Brain Cyber Solutions he mentors performance marketing, market research and AI prompt engineering. He also looks after the quality of the other mentors, so the teaching stays practical and consistent across the program.
Skills advisory
Abdul Latheef is a Management Sector member of the Business Advisory Committee (BAC) of the State Skill Development Mission, bringing an industry view to skills and training.