List of terms in Digital Marketing with full forms
Here, I have compiled a set of short terms and their corresponding full forms commonly used in Digital Marketing / SEO. Save it for your reference. It will be helpful for your digital marketing training.
| Term | Full Form | Role |
| ABM | Account-Based Marketing | Targeting |
| API | Application Programming Interface | Integration |
| API Call | Application Programming Interface Call | Communication |
| API Integration | Application Programming Interface Integration | Connectivity |
| B2B | Business to Business | Transactions |
| B2C | Business to Consumer | Transactions |
| BANT | Budget, Authority, Need, Timeline | Qualification |
| BERT | Bidirectional Encoder Representations from Transformers | Understanding |
| CDN | Content Delivery Network | Distribution |
| CLV | Customer Lifetime Value | Revenue Generation |
| CMS | Campaign Management System | Organization |
| CMS | Content Management System | Website |
| COA | Cost of Acquisition | Expenses |
| CTR | Click-Through Rate | Engagement |
| CPM | Clicks Per Mille | Impressions |
| CPC | Cost Per Click | Advertising |
| CRO | Conversion Rate Optimization | Improvement |
| CRM | Customer Relationship Management | Relationships |
| CR | Conversion Rate | Percentage |
| CTA | Call to Action | Encouragement |
| CTR | Click-Through Rate | Engagement |
| DA | Domain Authority | Website |
| DMP | Data Management Platform | Data Utilization |
| DNS | Domain Name System | Resolution |
| DSP | Demand-Side Platform | Advertising |
| EAT | Expertise, Authoritativeness, Trustworthiness | Credibility |
| E-commerce | Electronic Commerce | Online Selling |
| ESP | Email Service Provider | Email Delivery |
| FAQ | Frequently Asked Questions | Information |
| FOMO | Fear of Missing Out | Urgency |
| GDPR | General Data Protection Regulation | Compliance |
| GEO Targeting | Geographic Targeting | Location |
| GEOIP | Geographic Internet Protocol | Location |
| GDN | Google Display Network | Advertising |
| HTML | Hypertext Markup Language | Structure |
| HTML5 | Hypertext Markup Language version 5 | Development |
| HTTPS | Hypertext Transfer Protocol Secure | Security |
| IP Address | Internet Protocol Address | Identification |
| IoT | Internet of Things | Connectivity |
| JSON | JavaScript Object Notation | Data Format |
| JSON-LD | JavaScript Object Notation for Linked Data | Markup |
| KOL | Key Opinion Leader | Influencer |
| KPI | Key Performance Indicator | Measurement |
| LBM | Location-Based Marketing | Proximity |
| LMS | Learning Management System | Education |
| LSI Keywords | Latent Semantic Indexing Keywords | Relevance |
| LTV | Lifetime Value | Customer Value |
| Meme | Memetic | Virality |
| MQL | Marketing Qualified Lead | Lead Scoring |
| MRR | Monthly Recurring Revenue | Subscription |
| NPS | Net Promoter Score | Loyalty |
| OTO | One-Time Offer | Marketing |
| ORM | Object-Relational Mapping | Database |
| P2P | Peer-to-Peer | Networking |
| PBN | Private Blog Network | SEO |
| PPC | Pay Per Click | Advertising |
| QA | Quality Assurance | Testing |
| QR Code | Quick Response Code | Interaction |
| RFP | Request for Proposal | Proposal |
| RLSA | Remarketing Lists for Search Ads | Targeting |
| ROAS | Return on Ad Spend | Advertising Efficiency |
| RSS | Really Simple Syndication | Content |
| RSS Feed | Really Simple Syndication Feed | Content |
| SaaS | Software as a Service | Delivery |
| SEM | Search Engine Marketing | Marketing |
| SEO | Search Engine Optimization | Optimization |
| SERM | Search Engine Reputation Management | Online Reputation |
| SERP | Search Engine Results Page | Ranking |
| SMO | Social Media Optimization | Visibility |
| SMM | Social Media Marketing | Branding |
| SMTP | Simple Mail Transfer Protocol | |
| SSL | Secure Sockets Layer | Security |
| SaaS | Software as a Service | Delivery |
| TOS | Terms of Service | Agreement |
| TOFU | Top of Funnel | Awareness |
| UI | User Interface | Design |
| UI/UX | User Interface/User Experience | Design |
| UGC | User-Generated Content | Contribution |
| UTM Parameters | Urchin Tracking Module Parameters | Tracking |
| UX | User Experience | Satisfaction |
| Vlog | Video Blog | Content |
| VPC | Voice of the Customer | Feedback |
| W3C | World Wide Web Consortium | Standardization |
| WYSIWYG | What You See Is What You Get | Editing |
| XML | eXtensible Markup Language | Data Format |
| XML Sitemap | XML Sitemap | Search Engines |
| YMYL | Your Money or Your Life | Content Classification |
| Zero Day | Zero Day | Vulnerability |
Meet the author
Syam K.S. is a digital marketing professional and trainer in Kerala. With over 18 years of experience, he is one of the leading SEO experts in Kerala. Syam serves as the lead trainer for our Digital Marketing course and online SEO course.