Digital Marketing Salary in Kerala | Opportunities, Trends, and Tips

Digital Marketing is a hurricane that turned the World  upside down restructuring the whole marketing concepts. This hurricane also swept down the conventional marketing strategies of Kerala too. This paved the way to enormous job opportunities for digital marketing experts. We shall discuss the digital marketing salaries in Kerala, digital marketing job positions, trend of freelance digital marketers, trend and future of digital marketing and importance of digital marketing etc., in this article. We focus on helping with a few tips for those who intend to make digital marketing as their career. 

Exploring Digital Marketing Positions in Kerala

Digital Marketing opened a wide range of positions and roles in digital marketing, each of which required distinct skills and expertise. Both freshers and experienced have good digital marketing job openings all over Kerala. Let’s look into the common positions with their trending salary in Kerala. 

 1. Digital Marketing Executive

• Salary Range: INR 2.5 – 4.5 lakhs per annum
• Job Responsibilities: Entry-level role involving tasks such as social media management, content creation, SEO, email marketing, and data analysis.

2. SEO Specialist

• Salary Range: INR 3 – 6 lakhs per annum
• Job Responsibilities: Focusing on optimizing websites for search engines, keyword research, on-page and off-page SEO, and analyzing website traffic.

3. Social Media Manager

• Salary Range: INR 3 – 6 lakhs per annum
• Job Responsibilities: Managing and growing a brand’s presence on various social media platforms, creating engaging content, and monitoring social media metrics.

4. Content Writer/Marketer

• Salary Range: INR 2.5 – 4.5 lakhs per annum
• Job Responsibilities: Creating high-quality content for websites, blogs, emails, and social media, often collaborating with SEO specialists.

5. PPC Specialist

• Salary Range: INR 4 – 7 lakhs per annum
• Job Responsibilities: Managing pay-per-click advertising campaigns on platforms like Google Ads, analyzing ad performance, and optimizing ad spend.

6. Email Marketing Specialist

• Salary Range: INR 3 – 5.5 lakhs per annum
• Job Responsibilities: Planning and executing email marketing campaigns, segmenting email lists, and tracking email campaign performance.

7. Digital Marketing Manager

• Salary Range: INR 6 – 10 lakhs per annum
• Job Responsibilities: Overseeing and implementing digital marketing strategies, managing a team, and optimizing campaigns for better ROI.

8. Analytics and Data Specialist

• Salary Range: INR 4.5 – 7.5 lakhs per annum
• Job Responsibilities: Analyzing data to extract insights, conducting market research, and tracking the effectiveness of marketing strategies.

9. Content Strategist

• Salary Range: INR 5 – 8 lakhs per annum
• Job Responsibilities: Developing content strategies, planning content calendars, and ensuring content aligns with overall marketing goals.

The figures mentioned are an approximate figure of salary packages that may vary subject to the location, industry, Company, experience and knowledge of the candidate etc. The demand of a professional rises according to the rising experience and expertise. As one gains experience, his/her role also changes accordingly. 

The Role of Freelancers, Companies, and Agencies

It is a common scenario these days in Kerala that professionals can opt the work environment as several options are available. Be it remote working or work from home or site etc. It is always the candidate’s or professional’s choice as to how they would work. They can either join a Company or work as a freelancer or work jointly with any digital marketing agencies. Each type of work nature has its own advantages and disadvantages. The challenges in each would be different. Let us have a look into them.

1. Freelancers

Advantages:

• Flexibility: Freelancers have the freedom to choose their clients, projects, and working hours.
• Higher Earnings: Freelancers can often earn more per project compared to traditional salaried positions.
• Diverse Portfolio: Freelancers can work on projects across various industries, gaining a diverse skill set.

Challenges:

• Income Stability: Freelancers may experience income fluctuations, especially in the initial days. 
• Self-discipline: Staying motivated and managing time effectively is crucial for freelancers.
• Client Acquisition: Finding and retaining clients can be a significant challenge.

2. Companies

Advantages:

• Stability: Companies offer a stable income, benefits, and career growth opportunities.
• Team Collaboration: Working within a team allows for learning and skill development.
• Resources: Companies often provide access to tools and resources to enhance productivity.

Challenges:

• Structured Hours: Company roles typically require adherence to regular working hours or may extend according to the projects.
• Hierarchy: Development may be subject to corporate hierarchy and policies.
• Niche Roles: Companies may assign professionals to specialized roles, limiting exposure to various aspects of digital marketing.

3. Digital Marketing Agencies

Advantages:

• Diverse Projects: Agencies work with a wide range of clients and projects, providing exposure to various niches.
• Collaborative Environment: Working in an agency encourages collaboration and innovation.
• Continuous Learning: Agencies often prioritize staying up-to-date with industry trends and technologies.

Challenges:

• Fast-Paced: Agency work can be fast-paced and demanding, with multiple projects and tight deadlines.
• Client Expectations: Meeting client expectations and delivering results can be  highly challenging.
• Client Acquisition: Agencies may need to invest time and resources in acquiring new clients.

The choice between freelancing, company employment, or agency work depends on an individual’s goals, lifestyle preferences, and risk tolerance. Many professionals in Kerala opt for a combination, starting their careers with companies or agencies to gain experience and then transitioning to freelancing once they have developed a client base and a strong skill set.

Trends in Digital Marketing Spending

We witnessed significant growth of digital marketing all over India, including Kerala. It actually spotlights the need and trend of investing in  digital marketing. 

1. Increased Budget Allocation

The internet onset paved the way for the importance of digital marketing and a drastic shift from traditional marketing strategies. We can see that the businesses in Kerala are investing more of their marketing budgets to digital marketing ways rather than the old methods.

2. Social Media Dominance

In Kerala, a major portion of digital marketing budget is occupied by social media advertisements. The major platforms like Facebook, Instagram, LinkedIn etc are the crucial advertising platforms of Kerala. 

3. Search Engine Advertising

Businesses in Kerala identified the search engine advertising as a major advertising platform to drive in more traffic to their website and to improve their position in the search results. Thus they have started advertising in search engine advertising, especially Google ads. 

4. Content Marketing

Content is the best way to attract a targeted audience by engaging and educating them. Businesses in Kerala have started spending money on high-quality content to improve their business. 

5. E-commerce Growth

The shopping culture itself in Kerala has shifted from offline to online to a great extent. Hence e-commerce platforms have achieved rapid growth. This growth made the businesses in Kerala exploit the trend and channelized their budget into online advertising and sales. 

6. Mobile Optimization

The Covid era witnessed the whole community changing into an online era that too in the mobile screen. Marketing strategies shifted from the traditional way to the mobile devices, hence businesses in Kerala tailored the marketing strategies for the mobile. It also initiated mobile-friendly websites for the success of digital marketing. 

7. Programmatic Advertising

AI is gaining great progress all over the World. Thus in Kerala too the impact of AI has hit successfully. It helps in accurate budgeting and spending effectively using AI for automated ads. 

Forecast for Digital Marketing in Kerala

A forecast is literally not necessary for analyzing the forecast of digital marketing aso it is going to grow further and there is no going back to the conventional methods of marketing.

1. Continued Growth

Digital marketing in Kerala is going to grow further. We shall witness the further wide trends of digital marketing. 

2. Increased Use of AI

AI is gaining publicity at a massive speed. Implementing AI in digital marketing is going to bring in massive change and growth. This will result in effective and efficient campaigns. 

3. Video Marketing

Video platforms like Youtube and Tiktok had attained high popularity in Kerala, proving that video marketing plays a remarkable role. In future also, it will gain more popularity making video marketing an inevitable part. 

4. Influencer Marketing

It is proven that influencer marketing is an effective strategy. The influencers in Kerala are collaborating with many businesses, be it a product, boutique or restaurant. This successful influence marketing is growing day by day as the number of social media users are also increasing. 

5. Voice Search Optimization

As life is getting advanced, we use voice assistants and voice activated devices on a day to day basis. Thus it is definite that business in Kerala will make it a point to use it for optimization. 

6. Privacy and Data Protection

Privacy issues are increasing and thus the legal protection is also becoming strict to protect personal privacy. Adhering to the legal standards and statutes are going to be important in the future. 

7. Skill Development

Digital marketing is on a steep growth and thus learning and development is mandatory in this regard. The demand of skilled digital marketers is going to rise in Kerala as the investment into digital marketing by the businesses in Kerala is going to be huge. 

Tips for Securing a Good Salary in Digital Marketing in Kerala

Here are few tips for those who wish to kick start your career in digital marketing and for those who would like to nurture your digital marketing career:

1. Continuous Learning

Digital marketing is an evolving field and thus new tools and techniques keep evolving. In order to make yourself marketable, be uptodate and keep learning. A digital marketing agency which has great trainers can help you improve your skills. 

2. Specialize

Digital marketing has different sections and it is important that you nook in each of them, such as, email marketing, social media marketing, SEO etc. specialization makes you skilled and thus attracts a higher package of salary. 

3. Networking

Networking within the industry helps you be uptodate with the tools and knowledge. In order to build your networking, you need to attend conferences, join online communities and attend industry events. This helps you to bring in new collaborations and job openings. 

4. Portfolio Development

An awe-inspiring portfolio speaks for itself. So always make sure you have an impressive portfolio that illustrates all your expertise. The portfolio should make the viewers understand your potential. 

5. Negotiation Skills

Make sure that your negotiation skills are sharpened with diplomacy. Also a research on the salary package according to the industry standards have to be kept ready for negotiation. Please remember that a compromise for a smaller package salary degrades you down in the industry. 

6. Results-Driven Approach

It is always important that you substantiate your research and findings when you present yourself before the client or the employer. You need to demonstrate your abilities in such a way that they are noticed. 

7. Adapt to AI

AI in digital marketing is very important and thus make sure you cuddle the AI tools and be ready with your skills sharpened. AI helps in strengthening our efficiency effectively. 

Tips for Freelancers

Being a freelancer is equally responsible and challenging. We can help you with some tips that can help you succeed as a freelancer. 

1. Client Acquisition

Build trustworthiness and use platforms like Freelancer, Upwork, LinkedIn etc. to find good work from clients. Mouth referrals can bring in more clients. 

2. Niche Specialization

Specializing in an area of digital marketing makes you the master in it rather than working aggressively in all areas. Being unique in your work is what matters. 

3. Client Management

It is very important that you manage each client efficiently. Each of them should feel that they are special. Customer is the King and has to be kept in mind always. 

4. Legalities

You need to understand and learn all the legal aspects of the client agreement, contracts and all financial agreements.as we are our boss, we need to learn all financial aspects as well and have a good understanding about taxes and registration. 

5. Diversify Income

It is not a good idea to stick to a single way of income. Plan diversified income and not just stick on the revenue from clients. You can offer consultation, offer courses, write blogs etc to enhance your revenue. 

Tips for Agencies

If you are running a digital marketing agency in Kerala, then the following tips can help you:

1. Client Relationships

Client satisfaction is the key to success. Client satisfaction makes the client bonding very rigid there by creating long term relations and business. Remember referrals bring the best clients always. 

2. Team Training

Always make sure that your team is always equipped with the latest trends, technologies and skills. Only an uptodate team can bring in good results. 

3. Portfolio Diversification

It’s always a good idea to have clients all across from all industries as all industries do not excel in all seasons. Having various clients from various industries help in guaranteed income all through the year. 

4. Technology Investment

Please do not hesitate to invest in advanced marketing tools and technologies. It is mandatory that we stay ahead in technology in order to stay ahead in the industry. The automation tools and AI are to be valued. 

5. Ethical Practices

Practicing ethics in all aspects of work such as data maintenance, privacy, marketing etc builds the trust in you to build strong relations. Clinching on to the rules and regulations add to your trust. 

Conclusion

Digital marketing flourishes so well in the soil of Kerala and thus opens up a huddle of opportunities. It ranges from entry level to managerial positions.

The only thing to bear in mind is that you need to be open to learning as the World of digital marketing is dynamic and evolving. It is always important to stay ahead with the latest trend and technology.

Digital marketing career in Kerala is always rewarding as the investment to the digital marketing by the business is promising. Digital marketing shall excel with AI, social media marketing, video marketing and influencer marketing etc.

As technology and the internet are on a boom, digital marketing also booms along. It is the discretion of the digital marketer to decide whether he/she needs to be a freelancer, or work with a Company or run a digital marketing agency.

Being competitive is the only task as it is a competitive field. Following our tips can help you up to a great extent in order to excel in their choice of work. Altogether, the future of digital marketing in Kerala is brilliant.