Hello, I'm Syam K S, the founder and CEO of Brain Cyber Solutions. I am one of the most experienced SEO professionals in Kochi, Kerala. If you are reading this, I expect you are running a business and planning to increase its online sales or enquiries. Or may be planning to increase your brand value or learn something new.
Yes, you are in the correct direction. Search Engine Optimization is the perfect way to achieve those goals.As an SEO expert in Kerala who started my career in 2005, I hope I can break the ice for you. Let me tell you about my SEO experience in detail.
Now I am one of the most experienced SEO experts in the world with more than 18 years of experience. I have traveled through each and every change of Google & their ranking algorithm.
I like to undertake challenging tasks and many of the works that come to me are works that other SEO professionals have tried and failed to do.
I am a Btech computer science graduate with strong programming skills. It helped a lot in my SEO career. We need to know bit technical things for wordpress, server management, programmatic SEO, page speed optimization. My knowledge in PHP, HTML/CSS etc also helped me a lot to be an SEO expert in Kerala.
As per my knowledge, there is no single formula to do SEO in websites. Way of doing SEO will vary based on the niche, geography, nature of business like factors.
So first I will study the client’s business and their customer behavior properly.
Along with this, proper competitor analysis is also required. Based on all these studies, I prepare a long term strategy for the website.
You must have heard that “Content is the king”. Yes it's true. Without high quality content which satisfies the user intent we cannot do anything.
The primary skill required to become a search engine optimization expert is the ability to search the internet. Because every time we search the internet to learn something, we learn not only that thing but also many new things related to it.
It is a very dynamically changing field. Therefore, staying up-to-date is very important to succeed in this field.
Another thing to say to the professionals is that without looking for crooked ways to rank our websites, we should understand our customers' businesses and the user’s search intent and take time to create a website of good quality.
Artificial intelligence has begun to influence not only SEO but also every sector in the world. From 2024 on, AI will be used more and more in a very strong way.
AI is going to help SEO professionals in their content analysis, keyword research, competitor analysis, website auditing, etc. It will also help search engine users find the best results in a short time.
So I think the scope of SEO will increase, and the demand for experts will rise in the future.
There are several Wordpress plugins available for each and every functionality. What I also suggest is to avoid as many plugins as possible for better WordPress website performance. Try to use one SEO plugin and one cache plugin to improve your search engine visibility.