How a Digital Marketing Course Can Shape the Career of BTech Dropouts in Kerala

In Kerala, students often pursue a BTech degree with dreams of a bright future, stable job, or even opportunities abroad. However, the reality is different for many. According to recent data, thousands of students struggle to complete their BTech degree, with a significant portion unable to clear their exams within the expected timeframe. This article explores how digital marketing – a rapidly growing field – can provide an alternative path for these students to build successful careers, whether through freelancing, business, local jobs, or international opportunities.

The BTech Dilemma in Kerala: Stats and Facts

Studies indicate that over 30% of students enrolled in BTech programs across Kerala either fail to complete their courses on time or drop out entirely. Placement rates after graduation hover at only around 20-30%, leaving many graduates without job security. Factors contributing to these challenges include high course difficulty, limited industry-relevant training, and lack of job placements.

High Failure Rates in Specific Streams
Some BTech streams have particularly high failure and dropout rates due to their complexity and rapidly changing nature. For instance, Computer Science Engineering (CSE) often sees more failures as students face the pressures of coding, software development, and theoretical math. The constant evolution in technology means that students are expected to keep up with newer languages, tools, and concepts, which can become overwhelming. Other streams like Electronics and Communication Engineering (ECE) and Mechanical Engineering also have higher-than-average dropout rates, as these fields demand both strong theoretical understanding and practical application, which students sometimes find hard to balance. The pressures of maintaining grades in such complex fields lead many students to feel lost and seek new directions.

Digital Marketing as a Solution: Why It Works for BTech Dropouts

Digital marketing offers a solution for students seeking a fresh start without the need for a traditional degree. This field is in demand, highly practical, and skill-based, focusing on areas like SEO, social media management, and content marketing – skills that can be self-taught or acquired through targeted online courses.

1. Freelance Opportunities
   Digital marketing is one of the most in-demand skills in the freelance world. By mastering SEO, content creation, and social media management, individuals can start taking on freelance projects, work remotely, and earn a stable income. For instance, a freelancer with good digital marketing skills can earn from INR 15,000 to INR 50,000 monthly depending on their experience and workload.
2. Starting a Digital Marketing Business
   With the rapid shift of businesses online, digital marketing is vital for every industry, from healthcare to retail. BTech dropouts can use their technical understanding and new digital marketing skills to offer services locally. Starting a business can be as simple as setting up a website and reaching out to local businesses. In Kerala alone, small digital marketing businesses report profits between INR 20,000 to INR 1,00,000 per month.
3. Job Opportunities in Kerala and India
   As the demand for digital marketing grows, so do job opportunities. In Kerala, thousands of companies now seek digital marketers, and even entry-level positions offer competitive salaries. With a comprehensive course, students can apply for roles like digital marketing executive, social media strategist, or content marketer, where entry-level positions may start at INR 25,000 per month.
4. Abroad Job Opportunities in Digital Marketing
   Globally, digital marketing skills are sought after. Countries like the UAE, Singapore, and Australia are hiring digital marketers with attractive salary packages. For those interested in working abroad, completing an online digital marketing course opens doors to positions in international firms. Entry-level salaries for digital marketers abroad often start at around USD 30,000 to USD 50,000 per year.

The Path Forward: Why Choose an Online Digital Marketing Course?

Enrolling in an online digital marketing course has several advantages. It allows students to learn at their own pace, is cost-effective, and provides practical skills immediately applicable to real-world projects. For BTech students who’ve felt the strain of theoretical study, this hands-on, results-driven field can be incredibly motivating and empowering.

Take Your First Step with Brain Cyber Solutions
At Brain Cyber Solutions, we understand the challenges faced by BTech students, particularly those in challenging streams like CSE, ECE, and Mechanical Engineering. Our digital marketing courses offer an opportunity to pivot towards a promising career, with options to explore freelancing, business ownership, and high-paying job roles both locally and internationally.

We offer a free consultation to help you discover how digital marketing can work for your goals. You can also experience our course with a free trial session, where you’ll gain a firsthand look at the skills and support we provide. Take the first step toward a new career path with Brain Cyber Solutions – where we turn setbacks into success stories.