3 Free Online Image Creation and Editing Tools for Digital Marketers in 2024

In digital marketing, images play a crucial role. They are required for blog posts, social media updates, advertisements, video thumbnails, presentations, and more. There are a lot of online tools available to create images for free. Now, AI has also come to help in creating images from ideas. In this article, I am going to talk about three online image creation and editing tools that I use as an SEO professional.

1. Canva

Canva is an online graphic design platform that is used to create social media graphics and presentations. The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products

Feature	Description
User-Friendly Interface	Canva provides an intuitive and easy-to-use interface, making it accessible for users with varying levels of design experience.
Templates and Designs	Offers a vast library of templates and designs for various purposes, including social media posts, presentations, and posters.
Customization Options	Allows users to customize templates with a range of elements such as text, images, icons, and backgrounds.
Collaboration Features	Provides collaboration tools, enabling multiple users to work on the same design in real-time and share feedback.
Export and Download	Permits users to export their designs in various formats and resolutions, making it easy to share or print the final creations.
Brand Kit	Offers a Brand Kit feature for consistent branding, allowing users to save and apply brand colors, fonts, and logos efficiently.
Stock Media Library	Includes a vast library of stock photos, illustrations, icons, and videos that users can incorporate into their designs.
Mobile Accessibility	Canva is available as a mobile app, allowing users to create and edit designs on the go using smartphones and tablets.
Integration Options	Integrates with other platforms and tools, facilitating seamless workflows for users who want to incorporate Canva into their processes.
Free and Paid Plans	Offers both free and paid subscription plans, catering to a wide range of users with different budget constraints and feature needs.

2. Adobe Express (Old Adobe Spark)

Adobe Express, formerly known as Adobe Spark, is a graphic design tool developed by Adobe Inc. Adobe Express was primarily designed for schools and nonprofits. As of September 2023, it allowed users to create branded content, such as flyers and logos, post social media content, and edit PDF documents with the help of artificial intelligence (AI) technology.

Feature	Description
User-Friendly Interface	Adobe Spark Post offers an intuitive and user-friendly interface, making it accessible for users with varying design skills.
Templates and Designs	Provides a diverse range of professionally designed templates for social media posts, banners, flyers, and other graphics.
Customization Options	Allows users to customize templates with ease, offering options for adjusting text, colors, images, and various design elements.
Typography Tools	Includes a variety of typography tools and fonts to enhance text in designs, enabling users to create visually appealing content.
Image and Icon Library	Access to a library of high-quality stock photos, icons, and illustrations to enhance and complement the visual aspects of designs.
Branding Features	Offers basic branding features, allowing users to add their logo, apply brand colors, and maintain consistency across designs.
Animation Capabilities	Supports basic animation features, enabling users to add movement and dynamism to their designs, particularly for social media posts.
Collaboration Features	Provides collaboration tools for team projects, allowing multiple users to contribute to and edit designs in real-time.
Integration with Adobe Apps	Seamlessly integrates with other Adobe Creative Cloud applications, facilitating smooth workflows for users within the Adobe ecosystem.
Free and Premium Versions	Offers both a free version with basic features and a premium version with additional functionalities for users with diverse needs.

3. VistaCreate

VistaCreate (formerly Crello) is an online graphic design platform for non-designers, launched in 2016. As of 2022, it has more than 10 million users in 192 countries.

Feature	Description
User-Friendly Interface	VistaCreate offers an intuitive and user-friendly interface, making it accessible for users with varying design skills.
Templates and Designs	Provides a wide range of professionally designed templates for social media posts, presentations, marketing materials, and more.
Customization Options	Allows users to customize templates with ease, offering options for adjusting text, colors, images, and various design elements.
Design Elements Library	Access to a vast library of design elements, including icons, illustrations, and stock photos to enhance the visual appeal of creations.
Collaboration Features	Supports collaboration on design projects, enabling multiple users to work on the same project simultaneously and share feedback.
Brand Kit	Offers a Brand Kit feature for consistent branding, allowing users to save and apply brand colors, fonts, and logos efficiently.
Social Media Scheduling	Integrates with social media platforms and provides scheduling features, streamlining the process of sharing designs on social networks.
Team Collaboration	Provides features for team collaboration, facilitating seamless workflows for design projects involving multiple team members.
Export and Download Options	Allows users to export designs in various formats and resolutions, making it easy to share or print the final creations.
Free and Premium Versions	Offers both a free version with basic features and a premium version with additional functionalities for users with diverse needs.
Educational Resources	Provides tutorials, articles, and other educational resources to help users improve their design skills and make the most of the platform.

Canva vs Adobe Express vs VistaCreate (Comparison)

Feature	Canva	Adobe Express	VistaCreate
Ease of use	Drag-and-drop interface, beginner-friendly	Similar to Canva, with more advanced features	Easiest interface of the three, great for social media graphics
Templates and elements	Huge library of free and premium templates for various purposes	Smaller library than Canva, but high-quality templates	Good selection of free templates, limited premium options
Collaboration features	Real-time collaboration with multiple users	Real-time collaboration with multiple users	Real-time collaboration with multiple users
Mobile app	Yes, full-featured app	Yes, full-featured app	Yes, full-featured app
Free plan	Yes, limited features and templates	Yes, limited features and templates	Yes, unlimited features and templates (with watermark)
Paid plans	Pro and Teams plans with more features and storage	Individual and Team plans with more features and storage	Pro and Business plans with more features and storage
Users	Over 85 million active users	Over 20 million active users	Over 10 million active users