3 Free Online Image Creation and Editing Tools for Digital Marketers in 2024

In digital marketing, images play a crucial role. They are required for blog posts, social media updates, advertisements, video thumbnails, presentations, and more. There are a lot of online tools available to create images for free. Now, AI has also come to help in creating images from ideas. In this article, I am going to talk about three online image creation and editing tools that I use as an SEO professional.

1. Canva

Canva is an online graphic design platform that is used to create social media graphics and presentations. The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products

FeatureDescription
User-Friendly InterfaceCanva provides an intuitive and easy-to-use interface, making it accessible for users with varying levels of design experience.
Templates and DesignsOffers a vast library of templates and designs for various purposes, including social media posts, presentations, and posters.
Customization OptionsAllows users to customize templates with a range of elements such as text, images, icons, and backgrounds.
Collaboration FeaturesProvides collaboration tools, enabling multiple users to work on the same design in real-time and share feedback.
Export and DownloadPermits users to export their designs in various formats and resolutions, making it easy to share or print the final creations.
Brand KitOffers a Brand Kit feature for consistent branding, allowing users to save and apply brand colors, fonts, and logos efficiently.
Stock Media LibraryIncludes a vast library of stock photos, illustrations, icons, and videos that users can incorporate into their designs.
Mobile AccessibilityCanva is available as a mobile app, allowing users to create and edit designs on the go using smartphones and tablets.
Integration OptionsIntegrates with other platforms and tools, facilitating seamless workflows for users who want to incorporate Canva into their processes.
Free and Paid PlansOffers both free and paid subscription plans, catering to a wide range of users with different budget constraints and feature needs.

2. Adobe Express (Old Adobe Spark)

Adobe Express, formerly known as Adobe Spark, is a graphic design tool developed by Adobe Inc. Adobe Express was primarily designed for schools and nonprofits. As of September 2023, it allowed users to create branded content, such as flyers and logos, post social media content, and edit PDF documents with the help of artificial intelligence (AI) technology.

FeatureDescription
User-Friendly InterfaceAdobe Spark Post offers an intuitive and user-friendly interface, making it accessible for users with varying design skills.
Templates and DesignsProvides a diverse range of professionally designed templates for social media posts, banners, flyers, and other graphics.
Customization OptionsAllows users to customize templates with ease, offering options for adjusting text, colors, images, and various design elements.
Typography ToolsIncludes a variety of typography tools and fonts to enhance text in designs, enabling users to create visually appealing content.
Image and Icon LibraryAccess to a library of high-quality stock photos, icons, and illustrations to enhance and complement the visual aspects of designs.
Branding FeaturesOffers basic branding features, allowing users to add their logo, apply brand colors, and maintain consistency across designs.
Animation CapabilitiesSupports basic animation features, enabling users to add movement and dynamism to their designs, particularly for social media posts.
Collaboration FeaturesProvides collaboration tools for team projects, allowing multiple users to contribute to and edit designs in real-time.
Integration with Adobe AppsSeamlessly integrates with other Adobe Creative Cloud applications, facilitating smooth workflows for users within the Adobe ecosystem.
Free and Premium VersionsOffers both a free version with basic features and a premium version with additional functionalities for users with diverse needs.

3. VistaCreate

VistaCreate (formerly Crello) is an online graphic design platform for non-designers, launched in 2016. As of 2022, it has more than 10 million users in 192 countries.

FeatureDescription
User-Friendly InterfaceVistaCreate offers an intuitive and user-friendly interface, making it accessible for users with varying design skills.
Templates and DesignsProvides a wide range of professionally designed templates for social media posts, presentations, marketing materials, and more.
Customization OptionsAllows users to customize templates with ease, offering options for adjusting text, colors, images, and various design elements.
Design Elements LibraryAccess to a vast library of design elements, including icons, illustrations, and stock photos to enhance the visual appeal of creations.
Collaboration FeaturesSupports collaboration on design projects, enabling multiple users to work on the same project simultaneously and share feedback.
Brand KitOffers a Brand Kit feature for consistent branding, allowing users to save and apply brand colors, fonts, and logos efficiently.
Social Media SchedulingIntegrates with social media platforms and provides scheduling features, streamlining the process of sharing designs on social networks.
Team CollaborationProvides features for team collaboration, facilitating seamless workflows for design projects involving multiple team members.
Export and Download OptionsAllows users to export designs in various formats and resolutions, making it easy to share or print the final creations.
Free and Premium VersionsOffers both a free version with basic features and a premium version with additional functionalities for users with diverse needs.
Educational ResourcesProvides tutorials, articles, and other educational resources to help users improve their design skills and make the most of the platform.

Canva vs Adobe Express vs VistaCreate (Comparison)

FeatureCanvaAdobe ExpressVistaCreate
Ease of useDrag-and-drop interface, beginner-friendlySimilar to Canva, with more advanced featuresEasiest interface of the three, great for social media graphics
Templates and elementsHuge library of free and premium templates for various purposesSmaller library than Canva, but high-quality templatesGood selection of free templates, limited premium options
Collaboration featuresReal-time collaboration with multiple usersReal-time collaboration with multiple usersReal-time collaboration with multiple users
Mobile appYes, full-featured appYes, full-featured appYes, full-featured app
Free planYes, limited features and templatesYes, limited features and templatesYes, unlimited features and templates (with watermark)
Paid plansPro and Teams plans with more features and storageIndividual and Team plans with more features and storagePro and Business plans with more features and storage
UsersOver 85 million active usersOver 20 million active usersOver 10 million active users
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Meet the author

Syam K.S. is a digital marketing professional and trainer in Kerala. With over 18 years of experience, he is an SEO expert in Kerala. Syam serves as the lead trainer for our Digital Marketing course and online SEO course.

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